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#wakeupweightwatchers – Red light the new WW app for kids!

Michelle May

wakeupweightwatchers

Weight Watchers was my first diet at 12 years old and Weight Watchers was my last diet at 37. There were 25 years of yo-yo dieting and disordered eating in between. #wakeupweightwatchers

Now WW (formerly Weight Watchers) is at it again! They have created an app for kids 8 to 17 and they are giving it away free to hook the next generation of dieters. #wakeupweightwatchers

As a physician, I liken that to giving kids cigarettes… Get them hooked on dieting early, and they will be your return customers for many years to come. This is a disgusting business model! #wakeupweightwatchers

Kids don’t need adults and big business reinforcing the message that their bodies are flawed and that a diet (no matter how you try to disguise it) will fix them. Love them instead! #wakeupweightwatchers

Kids don’t need to think of almonds and milk as “yellow light foods”! #wakeupweightwatchers

Kids don’t need to log in a piece of birthday cake and be made to feel guilty for having ice cream with their friends. #wakeupweightwatchers

Kids don’t need to kurb their cravings! They need to develop a healthy relationship with food that includes all foods without putting some on a pedestal and some on the bad list. #wakeupweightwatchers

Kids don’t need to be body shamed by their parents, health care professionals, or a multinational company. #wakeupweightwatchers

Please don’t say, “But this is about health.” It’s not and you’re not fooling anyone. The link between dieting and eating disorders is clear; this is about diet culture and body shaming. #wakeupweightwatchers

If this upsets you too, hop on twitter and use the hashtag #wakeupweightwatchers to be heard!

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