1. Have passion for your work.
I started my company while I had a young family and a great job as a family physician. But like many of my patients, I had struggled with yo-yo dieting for years. The freedom, peace, and balance I experienced when I stopped dieting and learned to eat mindfully was, and still is, something that I passionately believe everybody deserves. I’ve since retired from my practice to focus on Am I Hungry? full-time. I wake up every day passionate about my work and feeling lucky to do what I love and love what I do!
2. Fill a need.
Our Am I Hungry? Mindful Eating Cycle brought a simple, but profoundly different approach to the table and has helped shift the entire conversation about eating.
3. Believe in your mission.
“Regrettably, it seems to us that the majority of people are more inclined to pick up a more gimmicky diet book like the South Beach Diet or the Atkins Diet rather than a sensible, well-thought-out one like this. We worry that the market—those few sophisticated people who would take a more holistic approach—would be too small for us to publish this effectively.”
4. Stay focused on your intention.
We don’t worry about our competition. We just focus on providing the most effective programs, the most comprehensive training, the best books, and the most life-changing retreats we possibly can, and we don’t worry about what everyone else is doing.
5. Create a grassroots movement.
Eat Mindfully, Live Vibrantly!
Michelle May, M.D.
